The WSPM Group, a well-known European research organization, released a report disclosing the brand share of the e-cigarette market in California in the second quarter of 2023. The report is based on a detailed analysis of 4,545 local samples of discarded e-cigarette equipment. The results revealed the proportion of various flavors in these brands.
According to the WSPM survey, the top five brands are FLUM, ELFBAR, LOST MARY, FUNKY REPUBLIC and EBDESIGN. Among them, FLUM occupies the largest market share, as high as 42.8%. The combined share of other brands such as ELFBAR, LOST MARY, FUNKY REPUBLIC and EBDESIGN is 23.5%. The detailed market shares of these brands are as follows:
1. FLUM – 42.8%
2. ELFBAR – 6.4%
3. LOST MARY – 6.4%
4. FUNKY REPUBLIC – 6.3%
5. EBDESIGN – 4.4%
In addition, the number one brand is PEBBLE 6000 (FLUM), which accounts for 33.3% of the market share, of which the blue raspberry ice flavor is the most popular, accounting for 2.2%.
– Blue Raspberry Ice – 2.2%
– Watermelon Sour Peach – 2.0%
– Strawberry Mango – 1.9%
– Cooling Mint – 1.8%
– White Gummy – 1.8%
– Cool Mint – 1.7%
– Arctic Freeze – 1.7%
– Strawberry Banana – 1.3%
– Strawberry Watermelon – 1.2%
– Juicy Watermelon – 1.2%
– Cherry Berry – 1.1%
– Aloe Watermelon – 1.0%
– Berry Watermelon Ice – 0.9%
– Aloe Vera Grape – 0.9%
– Peach Ice – 0.9%
– Blueberry Mint – 0.9%
– Passion Fruit Kiwi – 0.8%
– Mango ice – 0.8%
– Refreshing – 0.8%
– Strawberry Watermelon Apple – 0.8%
– Others – 7.7%
Ranked second is BC5000 (ELFBAR), which occupies 9.8% of the market share. The proportions of various flavors are as follows:
– Watermelon Ice – 0.5%
– Fuji Ice – 0.5%
– Watermelon Bubble Gum – 0.4%
– Miami Mint – 0.4%
– Strawberry Kiwi – 0.4%
– Mango, peach and apricot – 0.4%
– Blueberry Ice – 0.3%
– Peach Ice – 0.3%
– Strawberry Ice – 0.3%
– Summer Time – 0.3%
The third-ranked brand is FLOAT 5% NICOTINE (FLUM), with a market share of 7.1%. The proportions of various flavors are as follows:
– Blueberry Raspberry – 0.9%
– Lime Romance – 0.8%
– Peach Ice – 0.8%
– Aloe Vera Mango Melon Ice – 0.6%
– Cooling mint – 0.6%
– Strawberry Mango – 0.4%
– Rainbow Candy – 0.4%
– Strawberry ice cream – 0.4%
– Marshmallow – 0.3%
– Apple Ice – 0.2%
The fourth-ranked brand is TI7000 (FUNKY REPUBLIC), which occupies 6.1% of the market share. The proportions of various flavors are as follows:
– Peach Mango Watermelon – 0.6%
– Cantaloupe Apple – 0.6%
– California Cherry – 0.5%
– Blueberry Ice – 0.5%
– Watermelon Ice – 0.5%
– Passion Fruit Kiwi Lime – 0.5%
– Pink Bomb – 0.4%
– Tropical Rainbow Explosion – 0.4%
– Pineapple Coconut Ice – 0.4%
– Strawberry Banana – 0.4%
The fifth-ranked brand is OS5000 (LOST MARY), with a market share of 3.9%. The proportion of each flavor is as follows:
– Pineapple Mango – 0.4%
– Mary’s Dream – 0.3%
– Cherry Peach Lemonade – 0.3%
– Acai Storm Ice – 0.3%
– Berry Ice – 0.2%
– Strawberry Ice – 0.2%
– Black mint – 0.2%
– Juicy peaches – 0.2%
– Raspberry Lemonade – 0.2%
– Peach Mango Watermelon – 0.2%
The brand ranked sixth is BC5000 US EDITION (EBDESIGN), with a market share of 3.7%, and its flavors include Miami Mint, Blueberry Ice, Triple Berry Ice, etc.
The FLUM brand has an absolute advantage in the e-cigarette market in California and is far ahead.
These flavor data provide valuable market information and reference for e-cigarette brand companies and traders going overseas. By understanding the current brand landscape and flavor preferences in the e-cigarette market, domestic e-cigarette companies can better formulate product and marketing strategies and position their brands and flavors. Understanding consumers’ preferred flavors and brand preferences is one of the key factors in successfully promoting e-cigarette products in international markets.
