Recently, the U.S. Centers for Disease Control and Prevention (CDC) released a report titled “U.S. E-cigarette Sales (by Product and Flavor Type and Best-Selling Brand) 2020-2022”. The report mentioned a number of issues about the U.S. e-cigarette market. Key data:
Market outlook: Between January 2020 and December 2022, total e-cigarette sales in the United States increased by 46.6%, from 15.5 million units every four weeks to 22.7 million units.
In terms of product categories: From January 2020 to December 2022, the share of pre-filled oil cartridge products in total sales dropped from 75.2% to 48.0%; the share of disposable e-cigarettes increased from 24.7% to 51.8% %. Although disposable e-cigarettes accounted for less than a quarter of total sales in January 2020, sales of disposable e-cigarettes exceeded sales of oil-filled e-cigarettes in March 2022.
In terms of the proportion of pre-filled oil cartridge flavors, in January 2020, tobacco, menthol, and mint flavors accounted for 34.2%, 40.0%, and 10.5% of sales respectively, while other flavors of e-cigarette sales accounted for 15.3%; 2022 In December this year, the pre-filled e-cigarette market was almost entirely composed of tobacco flavors (37.3%) and menthol flavors (62.2%).
In terms of the proportion of disposable e-cigarette flavors, tobacco, menthol, mint, and other flavors accounted for 10.5%, 9.0%, 8.9%, and 71.4% respectively of product sales in January 2020; in December 2022, disposable e-cigarettes The cigarette market is dominated by mint and other flavors, accounting for 79.6%; tobacco-flavored and mint-flavored sales account for 4.3% and 3.6% respectively.
(E-cigarette unit sales, by flavor)
(Unit sales volume of pre-filled e-cigarette cartridges, by flavor)
(Unit sales volume of disposable e-cigarettes, by flavor)
Brand rankings for all categories: In the past four weeks as of January 26, 2020, the top five brands in sales among 184 brands are JUUL, Vuse, NJOY, MyBlu and Puff; as of December 2022 In the past four weeks from the 25th, the top five brands were VUSE, JUUL, ELFBAR, NJOY, and Breeze Smoke.
In terms of the total number of brands: From January 2020 to December 2022, the number of e-cigarette brands in the U.S. market increased from 184 to 269, an increase of 46.2%; among the major brands mentioned above, VUSE, JUUL, NJOY and MyBlu are the pre- Oil-filled cigarette cartridge brands; Puff, ELEBAR and Breeze Smoke are disposable brands.
In addition, the report also partially summarized the current regulation of e-cigarettes in the United States, which mentioned:
As of December 31, 2022, there were seven states (California, Maryland, Massachusetts, New Jersey, New York, Rhode Island, and Utah) and 378 jurisdictions (including counties, cities, towns, and Village) has implemented some type of restriction on flavored electronics.